Preciously Paris eCommerce Website Design

The tongue-in-cheek Haute Couture brand has been a client of The Luxury Brand Agency since its inception by Parisian Interior Designer and socialite Carole Tessier in 2010. The agency and the brand have grown together.For Preciously Paris, The Luxury Brand Agency has developed brand identity, photography, web designs, product designs and collateral materials such as brochures and press kits.

In 2010, the Parisian interior designer Carole Tessier, who has bee working with her husband Rémi Tessier on interior designs for the world's VVIPs yachts and residences, decided to take a pair of jeans and apply tongue-in-cheek Haute-Couture embroidery inspired by the Contemporary Art Masters she was going to meet at Art Basel Miami. The jeans were a hit and Carole started to receive private commissions from celebrities and art collectors. 

That is when she decided to develop these aphazard commissions into a brand and approached The Luxury Brand Agency to help her create the brand that is now Preciously Paris. Collaborating very closely and directly with her, agency founder Fabrice Paget and creative Director John Cameron developed the current brand identity, eCommerce website and worked collaboratively with Carole on several handbag designs, all hand-drawn and painstakingly reproduced in Haute-Couture embroidery by some of France's best craftswomen.